Paid Media Strategist
Paid Media Strategist
Location: New York, NY (remote)
Role Overview: Vicarious Talent Agency is recruiting a Paid Media Strategist for a digital agency in NYC. This role combines strategy development with hands-on execution across multiple digital platforms. The position is remote, allowing for flexibility to work from anywhere. Some travel may be required for collaboration and client meetings.
Your Primary Duties Include:
Develop and implement paid media strategies to meet client objectives.
Execute campaigns across social platforms including TikTok, Instagram/Facebook (Meta), X/Twitter, Pinterest, Reddit, and LinkedIn.
Manage campaigns on Google (search, display, YouTube) + programmatic platforms such as The Trade Desk, Adobe, and/or AdRoll.
Oversee OTT (over-the-top) media strategies and executions.
Analyze campaign performance, optimize strategies, and report on results to stakeholders.
Collaborate with creative and project management teams to align paid media strategies with overall marketing goals.
Stay updated with the latest industry trends and platform updates to keep strategies and executions cutting-edge.
Manage budgets and track spend across all platforms to ensure cost-effectiveness and ROI maximization.
Communicate with clients to understand their needs, present strategies, and discuss campaign results.
Required Skills and Qualifications:
Proven experience in developing and executing paid media strategies.
Hands-on experience with social media platforms, Google advertising, programmatic advertising, and OTT.
Strong analytical skills to assess data and campaign effectiveness.
Experience managing significant media budgets.
Proficiency in media planning and buying tools.
Excellent communication skills for client-facing interactions.
Ability to work independently and in a team environment.
Bachelor’s degree in Marketing, Advertising, or related field.
Why Join Through Vicarious:
Vicarious Talent Agency is an Equal Opportunity Employer.
Competitive compensation packages and healthcare benefits.
Opportunities for growth and permanent placement with innovative clients.
Application Process: Interested candidates should apply by sending a resume and a brief portfolio demonstrating past paid media successes.
For assistance or an accommodation due to a disability, contact us via email or at +1 (206) 577-5121.
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ABOUT VICARIOUS
At Vicarious Creative Staffing, we celebrate, encourage, and support diversity as an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
